Though it is certainly not a requirement for every marketing campaign, as it once was, advertising remains an important and powerful marketing tool. It is essential to those campaigns where the message must be tightly controlled. Stunning creative still has the power to break through a world cluttered with marketing messages.
We handle direct mail campaigns from conception to analysis of results. This includes developing packages that present a compelling message to a particular demographic or psychographic profile, acquiring mailing lists appropriate to the client’s offer and coordinating the mailing.
Email has had a transformational effect on our culture. It is ubiquitous, especially with the exponential proliferation of smart phones. Email’s prevalence in our lives is both the source of its power and its greatest danger, the latter because unethical email marketers clog up our email boxes with spam. Clients come to the Bradford Group when they want email marketing done right. Not only do we know how to create campaigns that generate results, we also have access to the innovative automation technology required to drive results over the long term.
Logos and Branding
Our clients’ image is our responsibility, and few things are more important here than their brand. We begin with a complete analysis of the branding message, along with recommendations for adjustments. We then develop a complete identity package—stationery, signage, uniforms, vehicles, packaging, advertising, etc.—and produce guidelines for using the logo.
Great visuals are essential to great communications, and we know our way around the photography industry. Not only is our president an award-winning photojournalist from his days in the newspaper business, we also work with the best photographers in Nashville, a city that draws creative people from throughout the world. We also have a full studio in our offices that we use for a variety of projects, such as press release headshots and product shots.
We write and design brochures, posters, point of purchase displays and other materials that support marketing objectives – based on a clear creative work plan that outlines objectives, benefits and message. And we produce them on-time and within budget.
Examining clients’ operations, the publics they seek to influence and the communities/markets in which they work. Types of research conducted in-house include trends analysis, competitive posture, communications audit, focus groups, e-mail, social media and in-person surveys and the acquisition and analysis of proprietary data and U.S. Census statistics. We also design and manage primary, survey-based research conducted by partnering research firms.
We go beyond creating trade show booths to marketing clients’ participation in trade shows and advising them on how to derive the most value from their participation.
We’re all writers at the Bradford Group. But we admit it – many people would rather watch than read. The importance of video on the web is huge and growing, which is why we have made it a key part of our practice, with an on-site video studio and broadcast trained videographer. And because we are also writers, our videos communicate as beautifully as they look.