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Entrepreneurs’ Organization Bringing Nationally Renowned Virtual Reality Expert to Nashville to Speak

Public invited to hear Dr. Jeremy Bailenson at Rocketown on Jan. 20 Bailenson will detail the ways virtual reality can be used for businesses

NASHVILLE, Tenn., Jan. 8, 2016 – Virtual reality (VR) is headed toward mainstream in 2016. And just as consumers begin pre-ordering the Oculus Rift virtual reality headset, Entrepreneurs’ Organization (EO) Nashville plans to show business owners how they could soon cash in on the new technology.

On Wednesday, January 20, from 4 – 7 p.m., EO Nashville will host nationally renowned VR expert and Stanford Professor Dr. Jeremy Bailenson at Rocketown to show entrepreneurs how VR works with a live demonstration and to explain how VR can improve a business’ corporate strategy. The event is open to the public. Admission is $50, but free for all EO members.

Bailenson is the founding director of Stanford University’s Virtual Human Interaction Lab and the co-founder of STRIVR Labs Inc., a company that helps athletes relive practice in virtual reality, including Vanderbilt University football players.

Because virtual reality uses computers to transport people into a digital, three-dimensional scene, Bailenson said many people tend to pigeonhole the technology as something only for entertainment and too outlandish for practical use. It’s a sentiment he couldn’t disagree with more.

“We shouldn’t fathom this as a media experience; we should fathom it as an experience,” Bailenson said in a recent interview with The Wall Street Journal. Bailenson will give Nashville business owners a look into VR’s corporate future by explaining the many ways virtual reality can be used in the workplace setting.

“The opportunities are nearly endless,” said Bailenson. “You can create simulated environments for safe and efficient training, you can bring teams together virtually and cut travelling expenses—you can even build interactive diversity training programs that let users experience life from another person’s perspective. That’s just the beginning.”

Beyond the office, virtual reality offers companies a new way to market to customers. Big name brands like Lexus and BMW are already using VR technology to put consumers behind the wheel of a luxury car—without ever coming to a showroom. Marriott Hotels and HBO’s Game of Thrones have also used VR to transport consumers into a new world while featuring their brands.

“Technology changes at light speed it seems, so it’s important for entrepreneurs to always stay ahead of new concepts, like virtual reality, that could change the way they do business,” said Charles May, EO Nashville president. “We’re thrilled to bring Dr. Bailenson to Nashville so he can share his wealth of knowledge and his experiences with our members and the community.”

Non-EO members can register for the event at https://eonashville.wufoo.com/forms/virtual-reality-event/.

 

About EO Nashville:

The EO Nashville chapter is one of the most successful chapters within the global EO network, which has 153 chapters and more than 11,000 members in 48 countries. EO enables small and large business owners to learn from each other, leading to greater business success and an enriched personal life. EO Nashville has 172 entrepreneur members, making it the fourth largest EO chapter in the world. EO Nashville members own or operate companies from $1 million to over $100 million in revenue. Collectively, the chapter employs more than 8,500 people and represents $1.62 billion in revenue. If combined, the member companies of EO Nashville would be one of the largest employers in the region and one of the highest privately held companies. For more information, contact Sameera Lowe, executive director, at eo@eonashville.com, or visit our website at www.EONashville.com.

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