Part of the fun of working for a great agency is being encouraged to think. Here are some of the things we’re thinking about.

Why I Read Everything But Business Books

April 3, 2021 Jeff Bradford

The usual advice is to be a hedgehog instead of a fox. I prefer the fox, which explains my reading… Read More


Why I Hate Jargon

March 3, 2021 Jeff Bradford

I detest jargon at a visceral level. I not only understand how much jargon sabotages our communication, but I feel… Read More


Why Your Business Should Invest in PR and Digital Marketing in 2021

February 23, 2021 Gina Gallup

As a business owner, you probably know that promoting and protecting your brand are essential. But in the digital age,… Read More


How To Hire Great Writers

February 3, 2021 Jeff Bradford

Our 20-year-old PR firm is a company of writers. We believe that writing ability is essential to doing our job.… Read More


How To Successfully Handle Your Merger

January 3, 2021 Jeff Bradford

Our 20-year-old public relations firm — the Bradford Group — recently merged with a 30-year-old advertising and PR agency —… Read More


How To Think Like A Journalist

December 3, 2020 Jeff Bradford

Effective public relations professionals have many talents. They are good writers. They know how to interview people in order to… Read More