These are interesting times we live in. The world has turned on its head, and your business may be upside-down with it. Meaning, this is the time for some stellar crisis management planning.
Companies need to prepare to bounce back quickly when the COVID-19 smoke has lifted. They should have a fully fleshed-out marketing plan ready to deploy immediately after a crisis. Companies that follow such a “rapid rebound” strategy will automatically be way ahead of their competitors. Plus, they will depict themselves as forward-thinking, savvy and trend-setting (aka leaders).
Here are some helpful slides from Boston Consulting Group to navigate the crisis and come out stronger on the other side:
We’d love to work with you to take advantage of this once-in-a-lifetime opportunity – just let us know how we can help.
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