These are interesting times we live in. The world has turned on its head, and your business may be upside-down with it. Meaning, this is the time for some stellar crisis management planning.
Companies need to prepare to bounce back quickly when the COVID-19 smoke has lifted. They should have a fully fleshed-out marketing plan ready to deploy immediately after a crisis. Companies that follow such a “rapid rebound” strategy will automatically be way ahead of their competitors. Plus, they will depict themselves as forward-thinking, savvy and trend-setting (aka leaders).