Part of the fun of working for a great agency is being encouraged to think. Here are some of the things we’re thinking about.

How To Hire Great Writers

February 3, 2021 Jeff Bradford

Our 20-year-old PR firm is a company of writers. We believe that writing ability is essential to doing our job.… Read More

How To Successfully Handle Your Merger

January 3, 2021 Jeff Bradford

Our 20-year-old public relations firm — the Bradford Group — recently merged with a 30-year-old advertising and PR agency —… Read More

How To Think Like A Journalist

December 3, 2020 Jeff Bradford

Effective public relations professionals have many talents. They are good writers. They know how to interview people in order to… Read More

How to Effectively Network in the Virtual Era

November 17, 2020 the Bradford Group

(Post written by our 2020 fall intern, Emily Stembridge) Job seeking during a global pandemic with the highest unemployment rates… Read More

Writing for SEO – That Zings!

October 13, 2020 Gina Gallup

Google gets approximately 70,000 searches per second. Per second! If you want that to translate to website traffic, you need… Read More

Recruiting Tips: How to Attract Diverse Applicants

September 28, 2020 Julia Motis

In college, I learned about a psychological phenomenon called groupthink, which is what happens when a group of similar individuals… Read More