Why I Hate Jargon
I detest jargon at a visceral level. I not only understand how much jargon sabotages our communication, but I feel… Read More ▶
Why Your Business Should Invest in PR and Digital Marketing in 2021
As a business owner, you probably know that promoting and protecting your brand are essential. But in the digital age,… Read More ▶
How To Hire Great Writers
Our 20-year-old PR firm is a company of writers. We believe that writing ability is essential to doing our job.… Read More ▶
How To Successfully Handle Your Merger
Our 20-year-old public relations firm — the Bradford Group — recently merged with a 30-year-old advertising and PR agency —… Read More ▶
How To Think Like A Journalist
Effective public relations professionals have many talents. They are good writers. They know how to interview people in order to… Read More ▶
How to Effectively Network in the Virtual Era
(Post written by our 2020 fall intern, Emily Stembridge) Job seeking during a global pandemic with the highest unemployment rates… Read More ▶