Part of the fun of working for a great agency is being encouraged to think. Here are some of the things we’re thinking about.

How To Think Like A Journalist

December 3, 2020 Jeff Bradford

Effective public relations professionals have many talents. They are good writers. They know how to interview people in order to… Read More


How to Effectively Network in the Virtual Era

November 17, 2020 the Bradford Group

(Post written by our 2020 fall intern, Emily Stembridge) Job seeking during a global pandemic with the highest unemployment rates… Read More


Writing for SEO – That Zings!

October 13, 2020 Gina Gallup

Google gets approximately 70,000 searches per second. Per second! If you want that to translate to website traffic, you need… Read More


Recruiting Tips: How to Attract Diverse Applicants

September 28, 2020 Julia Motis

In college, I learned about a psychological phenomenon called groupthink, which is what happens when a group of similar individuals… Read More


What Is SEO, How Does It Work and Why Do I Care?

September 24, 2020 Gina Gallup

Did you know that when people search online, 75% of all clicks go to the first three organic results (per… Read More


4 Ways Client Data Can Fuel PR Campaigns

September 22, 2020 Anthony Priwer

When you work in public relations, you’re always looking for great stories to tell about your client. Inspiration for those… Read More