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Traits of an Amazing Employee

March 27, 2018 Gina Gallup

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We have an awesome team here at the Bradford Group. In the last few years we have grown from four people to 10, and we have maintained a high standard in the kind of person we hire.

We’ve also paid close attention to our company culture. Because we have a high standard for the people we hire, we want to make sure we have a great work/life balance and are meeting professional and personal needs as best as we can.

Our company works with a lot of different industries in the business-to-business (B2B) space, and each person is involved with multiple accounts, plus we offer a variety of services to our clients beyond traditional public relations. That means our team members are involved in a variety of things, including writing, media relations, researching, digital media, advertising, speaking engagements and more.

Right now, we’re on the hunt for a new account executive and a new account manager – people who have some PR agency experience under his or her belt, can work with clients and teams, and who is still wanting to learn and grow within a dynamic company.

So, what are we looking for in a new employee candidate? That’s a question that we get asked by many applicants. We obviously want someone that is smart, has certain skills, fits with our core values and can do the work. But beyond that, there are specific traits that we desire:

A Go-Getter.

We want someone who sees opportunities to make a difference and has the internal motivation to do so. We are adept at using many different marketing tools and tactics, and we want our employees to be excited and energetic about selecting the right ones and using them to generate results.


We’re looking for someone who won’t be satisfied with the status quo. We want people who take notice when things could and should be changed or improved, who find new processes to make things work more smoothly and streamlined, who are eager to test new methods and software.


In our business, priorities can change from minute to minute. We want team members who can quickly pivot and redirect their attention – that is, the ability to change gears, think on one’s feet and be resourceful about planning and executing projects and tasks.


This is critical in building and maintaining relationships. We want our team members to answer or reply to requests and messages in a timely manner, both internally and to our clients. It means paying attention, putting value on the communication and responding clearly and directly.


Beyond just getting work done, this means seeing the big picture, understanding what actions will be most productive, and working to ensure that we continually contribute to our clients’ success. It means understanding priorities, setting goals, managing one’s time and being industrious and fruitful.


It is good to believe in oneself and have a healthy esteem for one’s abilities. Self-confident people are willing to take risks, ask questions and admit mistakes. It’s an innate approach to life that can motivate and inspire others.


We want people that are mindful of more than what they may strictly be responsible for. From being exact about details, to not letting seemingly minuscule things slip by, to serving our community in the same way we serve our clients, to turning off the lights when leaving and emptying the dishwasher, we value awareness, alertness and diligence.

We want someone who sees opportunities to make a difference and has the internal motivation to do so.


This is the ability and desire to develop long-term relationships with a team, organization or cause. It means being dependable and willing to go the extra mile. We support loyalty internally by helping our team members succeed, encouraging learning, developing new skills and aligning our employees’ values with our company’s goals.


Like all employers, we place a high degree of importance on honesty and integrity. We want our people to have a sense of what is right and what is wrong, and for their actions to correspond with what is right.


Quite simply, we want team members that we just like and want to hang out with. We are looking for people that have a positive attitude, are coachable, exhibit versatility, are resilient and have a good sense of humor.

Do you have these traits? Let me know.

Have I missed a trait that you believe is key to being an amazing employee? Please add it in the comments below.

Editor’s Note: This article was originally published in June 2014 and was updated in March 2018.

4 comments on “Traits of an Amazing Employee
  1. Lauren King says:

    Depth- ability to relate to a variety of subjects and people. Depth is a trait that separates the average from the unique. It is useful for creating and relating– two essentials for a successful business.

  2. Doug Davies says:

    I resonate to the above list and possess all of these traits. I would add another-the ability to cultivate these traits in team members(and clients) while engaged in meaningful projects. Creativity is a very powerful thing. It’s the O2 in a creative firm.

  3. Ryan Girves says:

    I received an email about the Bradford Group through the University of Kentucky. I feel that I have most, if not all, of your desired traits you are looking for in an employee. I would love to learn more about internship positions!

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