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A Winning Strategy on a National Stage: Concept Technology Inc. (Tech)

Increasing awareness and prestige of Nashville IT service provider through focus on business, regional and industry-specific awards

Situation

Concept Technology Inc., founded in 2003, is a Nashville-based managed service provider that provides flexible and customized IT services to small and medium-sized businesses throughout the Nashville metropolitan area. Their services include cloud computing, enterprise email, help-desk support, network security and disaster recovery. The company’s focus on customer satisfaction, large help desk and pay-as-you-go contracts have resulted in a 98 percent client retention rate.

The Bradford Group began working with Concept Technology in 2012, initially in a traditional media relations role. In 2016, in an effort to raise the company’s profile and credibility in its industry, we changed our focus to emphasize awards nominations.

Actions

The Bradford Group’s publicity strategy focused on gaining national recognition for Concept Technology’s core strengths — its fast growth, healthy workplace culture and high customer retention levels. By nominating the company for a large number of business, regional and industry-specific awards — at least 15 per year — and effectively communicating the qualities that make Concept Technology stand apart from competitors, the Bradford Group secured wins for roughly two-thirds of the awards that for which it submitted Concept Technology.

Results

Concept Technology has been included on the Inc. 5000 list seven years in a row, most recently in 2017, earning a Hall of Fame designation. It ranked No. 6 in the country in Entrepreneur magazine’s 2017 list of Best Company Cultures. The company has been included in Fortune’s Inner City 100 list of the fastest-growing companies in America for six years in total, and currently for three years running. In 2016, Concept Technology was the only Tennessee company to be included on The Channel Company’s 2016 CRN Fast Growth 150 list of the nation’s fastest-growing technology companies. Regionally, Concept Technology has been recognized repeatedly in The Tennessean’s Top Workplaces and the Nashville Business Journal’s Best Places to Work. The Nashville Business Journal also named the company Small Business of the Year for Technology in 2016. In addition, the company is a Future 50 winner from the Nashville Area Chamber of Commerce.

  • case CTI Awards

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