Building Awareness of an Industry Leader: Turner Construction Company (Construction)
Gaining major coverage for a company’s major accomplishments
Turner Construction Company is an international construction services company with offices in 45 cities across North America, as well as a presence in 20 countries. Turner is the largest general contractor in the United States, with a range of projects in the aviation, commercial, education, health care, justice, pharmaceutical and sports market segments. Turner’s Midsouth office has been open for more than 40 years and has worked on many major projects across the Southeast, with clients including Vanderbilt University Medical Center, Dell, St. Jude Children’s Hospital and Nissan.
The Bradford Group began working with Turner Construction Company’s Midsouth office in 2016 to publicize company news, project milestones and community involvement across Middle Tennessee, Memphis and Huntsville, Alabama.
We focused our efforts on publicizing Turner’s most unique and noteworthy projects in the Midsouth’s booming construction environment, while positioning Turner’s executives as industry thought leaders. We placed particular emphasis on Turner Vice President John Gromos, whose natural charisma and history as a popular college quarterback made him well-suited to be a public face of the company. Lastly, we shined a spotlight on Turner’s charitable work in the community, including the company’s Founder’s Day, during which employees take part in a number of volunteer projects in their respective cities.
By the end of our first year working with Turner, we had garnered the company 117 print, television and online placements. The print and online placements ranged from local news and business publications, such as the Tennessean and the Nashville Post, to widely read industry trades such as Dixie Contractor, Construction Executive, Constructor and Alabama Construction News. In addition, Turner Vice President John Gromos was interviewed by Crain’s Nashville and the Nashville Business Journal about his career and perspective on business. We continued this pace of placements in 2017 as Turner marked the completion of major projects (AL.com, Leaf-Chronicle, CCR Magazine), assisted in wildlife/tornado relief efforts (Alabama Construction News) and led the industry in the use of new technology (Modern Contractor Solutions). Turner employees also contributed thought-leadership pieces on the increased prominence of women in the construction industry (the Tennessean) and Turner’s focus on helping unskilled workers find employment (Memphis Business Journal).