Though it is certainly not a requirement for every marketing campaign, as it once was, advertising remains an important and powerful marketing tool. It is essential to those campaigns where the message must be tightly controlled. Stunning creative still has the power to break through a world cluttered with marketing messages.
We handle direct mail campaigns from conception to analysis of results. This includes developing packages that present a compelling message to a particular demographic or psychographic profile, acquiring mailing lists appropriate to the client’s offer and coordinating the mailing.
Maybe it ain’t flashy, but email marketing remains the most cost-effective way to sell anything – as long as it is well written and executed, and targeted to the right customers, like the kind we provide.
Logos and Branding
Our clients’ image is our responsibility, and few things are more important here than their brand. We begin with a complete analysis of the branding message, along with recommendations for adjustments. We then develop a complete identity package—stationery, signage, uniforms, vehicles, packaging, advertising, etc.—and produce guidelines for using the logo.
We write and design brochures, posters, point of purchase displays and other materials that support marketing objectives – based on a clear creative work plan that outlines objectives, benefits and message. And we produce them on-time and within budget.
Examining clients’ operations, the publics they seek to influence and the communities/markets in which they work. Types of research conducted in-house include trends analysis; competitive positioning; communications audits; focus group, email, social media and in-person surveys; and the acquisition and analysis of proprietary data and U.S. Census statistics. We also design and manage primary, survey-based research conducted by partnering research firms.
We go beyond creating trade show booths to marketing clients’ participation in trade shows and advising them on how to derive the most value from their participation.